It seems that land continues to be a reliable and desirable asset for many. In 2017, around 5.51 homes were sold and 612,000 new ones were constructed according to the National Association of Realtors. If you happen to have a parcel of land or real estate you want to sell, you may have noticed that methods of doing so have shifted through the ages. Let’s take a look at the biggest changes in these modernized times.
Getting the Word Out
For the longest time, the sales market was dominated by traditional forms of advertising like radio, newspaper ads, and even word-of-mouth. In today’s world, it is a lot more common to find digital ads as the vehicle to get the word out that you have a piece of property or land that’s available for buyers. The advent of digital marketing has completely changed the game. Now, everyday sellers can sign up for different sites or social media platforms to post images or videos of your property and announce that it is for sale.
Efficacy of Engagement
Around two-thirds of Americans are now active Facebook users, according to the Pew Research Center. Facebook is just one of the many social media platforms that receive heavy digital traffic on a daily basis. Places like YouTube effectively enables sellers like you to share a virtual tour of the property so that interested buyers can peruse it without having to go there. This increases the effectiveness of client engagement at no additional effort on your behalf.
Another way things have changed is how interested buyers reach out to sellers. 86% of homebuyers reach out directly to sellers based on the data by the NAR. So it’s quite the norm to get a message or an invitation for online video call. The digital world has offered more anonymity for the buyers so it’s also likely that the buyer you’re exchanging messages with isn’t the actual buyer–they’re just looking for more information to tell their client. As a seller, this means that you won’t have to leave your home to talk to potential buyers. It also means that you can opt to put a “direct buyers only” disclaimer on your post so you won’t have to deal with brokers.
Land continues to be a good investment for a lot of interested individuals. It will be up to you to recognize how the methods of selling have changed with the modern age and adapt accordingly. Embrace the change and you may just find ease and convenience that you weren’t expecting.
By Karoline Gore
Photo credit: Juan Cruz Mountford on Unsplash